Why Work with Minority-Owned Media Production Company (MBE) in New York
When it comes to producing media content, it’s not just about what you create for your audience, but who creates it that also matters. By choosing to collaborate with a minority-owned business specializing in video production, you can maximize your opportunity to generate culturally relatable content that both educates your audience and inspires them to action.
Representation Matters
Have you ever wanted authentic Mexican food, and all you could find was Taco Bell? While Taco Bell caters to the majority of the American audience, those who appreciate genuine Mexican flavors may not be their biggest fans – likely choosing to eat elsewhere to satisfy their cravings.
Especially in New York, where diversity is appreciated, choosing to work with a minority-owned business like Flywheel FIlm can reflect a more inclusive and genuine representation of diverse audiences. When you choose to work with an MBE, they’re proactively creating culturally aligned content for those who appreciate the authentic flavors and richness of cultures.
Bringing New Ideas to the Table
In order to deliver high-quality content with fresh ideas and insights, media production requires a blend of technical skills, creativity and a deeper understanding of audience preferences.
At Flywheel Film, we make sure to craft messages that truly resonate with the target audiences by speaking with subject matter experts and conducting market research during the pre-production process. We then utilize these insights to find the best talent, craft meaningful interview questions, and choose the right filming locations. We pride ourselves in bringing fresh ideas and concepts to the table and leaving the “already-done” approach behind.
From an ethical standpoint, we always ensure that the final content is respectful and resonant across different demographics through extensive research. This approach minimizes the risk of inadvertently alienating or creating out-of-touch content, reinforcing your brand's voice as culturally attuned and respectful.
Win-Win Partnership
Whether you’re aiming to meet your company’s diversity objectives or take advantage of incentives for working with a certified MBE, these partnerships will undoubtedly benefit you in the long term.
Hiring a minority-owned business that specializes in video production services is a decision that goes beyond a business transaction. It's a choice to be a part of a positive change and promote inclusivity in the creative industry. By embracing these values, you not only enhance the quality of your marketing content but allow a more genuine and personable voice to be heard.
So, the next time you embark on a digital marketing video project, consider making a choice that aligns with your business value. Choosing to collaborate with a minority-owned video production company is a step toward progress that benefits us all.
You can use this Directory to find an MBE in New York City. The directory is searchable by business description. Using keywords like video or media production or digital media marketing will get results that you’re looking for. A similar Directory exists for New York State as well.
