Working with the New York State Office of Addiction Services and Supports, Flywheel Film produced the Take a Pause campaign, an initiative designed to promote healthier gambling habits through thoughtful decision-making. The campaign encourages individuals to embrace intentional pauses before placing bets, reinforcing the importance of taking a moment to reflect on time, money, and motivations while gambling. Through engaging visuals, relatable narratives, and clear messaging, Flywheel Film crafted content that models positive behaviors and empowers viewers to make more mindful choices. This campaign aligns with our commitment to creating meaningful media that drives positive social impact.
With expertise in public health research, our campaign was grounded in evidence-based strategies, ensuring our messaging resonated with key audiences.
